This is where I was allowed to develop my skills, and still put bread on the table. From the very beginning of my career I managed to inject a little of myself into the work, even though the basis was to fulfil a criteria that was directed by art reproduction techniques, clients' briefs and market appeal. As a result, I have become well rehearsed in communicating visually.

I find that my main inspiration when working in this way comes from the clients who I connect with, their ability to put trust into me, and the ethics of their business. The free flow of designs with type and shape manipulation appeal to the sub-conscious mind by symbolic recognition and stylised simplicity.

Website & content © Kristeena Saville 2011